mmtb nike.docx - COLLEGE OF BUSINESS MANAGEMENT ACCOUNTING SULTAN HAJI AHMAD SHAH CAMPUS SEMESTER 2 2018\/2019 GROUP ASSIGNMENT MMTB 313 OPERATIONS

mmtb nike.docx - COLLEGE OF BUSINESS MANAGEMENT ACCOUNTING...

This preview shows page 1 - 5 out of 38 pages.

COLLEGE OF BUSINESS MANAGEMENT & ACCOUNTING SULTAN HAJI AHMAD SHAH CAMPUS SEMESTER 2, 2018/2019 GROUP ASSIGNMENT MMTB 313 OPERATIONS MANAGEMENT SECTION: 3M PREPARED BY: STUDENT’S NAME ID NUMBER 1. ATIQAH AMYRA BINTI ABU BAKAR BF0100197 2. NUR AFIQAH BINTI SHUHAIMI AC0102594 3. NUR AFRINA AFZA BINTI ABDUL HALIM AC0102595 4. NURHUDA BINTI MOHD IZAM AC0102597 PREPARED FOR: MADAM NUR LYANA BINTI BAHARIN DATE OF SUBMISSION: 17 JANUARY 2019 1
Image of page 1
CONTENTS 1.0 Company Overview ................................................................................................................. 3 Mission and Vision .................................................................................................................... 3 Core Values ................................................................................................................................ 3 Current Organization Structure .................................................................................................. 5 Products and Services ................................................................................................................ 7 2.0 Structure of Operation Management Department ................................................................ 8 3.0 Strategic Operation Management Decision ......................................................................... 10 4.0 Company’s Competitive Advantage ..................................................................................... 13 5.0 Global Operation Strategy .................................................................................................... 15 6.0 Product Development Stage .................................................................................................. 18 7.0 Issues in Operations Strategy ................................................................................................ 26 8.0 Conclusion .............................................................................................................................. 30 9.0 Recommendations .................................................................................................................. 31 10.0 References .............................................................................................................................. 34 2
Image of page 2
1.0 Company Overview NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon. As used in this report, the terms “we”, “us”, “NIKE” and the “Company” refer to NIKE, Inc. and its predecessors and subsidiaries. Nike Inc. is a leading global manufacturer and seller of sports shoes, apparel and equipment. Their principal business activity is the design, development and worldwide marketing and selling of high-quality footwear, apparel, equipment, and accessory products. Mission and Vision A company’s corporate mission statement defines the fundamental objectives of the business, especially in terms of its purpose. Nike Inc.’s corporate mission is “ to bring inspiration and innovation to every athlete in the world. ” The company further states that everybody is an athlete, based on Nike founder Bill Bowerman’s statement, “If you have a body, you are an athlete.” Nike Inc.’s corporate vision is “ to remain the most authentic, connected, and distinctive brand. Core Values a. “It is our nature to innovate.” The company sees innovation as one of its core organizational competencies. b. “Nike is a company.” c. “Nike is a brand.” The “swoosh” logo is instantly recognizable around the world. Nike sees this as the symbol of its global leadership. It will enter only those markets that it thinks it can dominate. It says: ‘lf we can’t lead it,we don’t need it.” d. “Simplify and go.” Nike products have short life-cycles in terms both of technology and fashion. The company believes that making quick yet skilful decisions is key to its success. This aspect of Nike’s vision, together with the seventh maxim, is particularly powerful in articulating the company’s hugely successful use of emergent strategy. 3
Image of page 3
e. “The consumer decides.” The company is keenly aware of the sophistication of its customers and it treats them as its key stakeholder. f. “Be a sponge.” Employees at Nike are encouraged to be curious and open to new ideas, whatever their source.
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 38 pages?

  • Spring '20
  • Athletic shoe, Nike, Inc.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture