mmtb nike.docx - COLLEGE OF BUSINESS MANAGEMENT ACCOUNTING...

COLLEGE OF BUSINESS MANAGEMENT & ACCOUNTING
SULTAN HAJI AHMAD SHAH CAMPUS
SEMESTER 2, 2018/2019
GROUP ASSIGNMENT
MMTB 313
OPERATIONS MANAGEMENT
SECTION: 3M
PREPARED BY:
STUDENT’S NAME ID NUMBER
1. ATIQAH AMYRA BINTI ABU BAKAR BF0100197
2. NUR AFIQAH BINTI SHUHAIMI AC0102594
3. NUR AFRINA AFZA BINTI ABDUL HALIM AC0102595
4. NURHUDA BINTI MOHD IZAM AC0102597
PREPARED FOR: MADAM NUR LYANA BINTI BAHARIN
DATE OF SUBMISSION: 17 JANUARY 2019
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CONTENTS
1.0 Company Overview ................................................................................................................. 3
 Mission and Vision .................................................................................................................... 3
 Core Values ................................................................................................................................ 3
 Current Organization Structure .................................................................................................. 5
 Products and Services ................................................................................................................ 7
2.0 Structure of Operation Management Department ................................................................ 8
3.0 Strategic Operation Management Decision ......................................................................... 10
4.0 Company’s Competitive Advantage ..................................................................................... 13
5.0 Global Operation Strategy .................................................................................................... 15
6.0 Product Development Stage .................................................................................................. 18
7.0 Issues in Operations Strategy ................................................................................................ 26
8.0 Conclusion .............................................................................................................................. 30
9.0 Recommendations .................................................................................................................. 31
10.0 References .............................................................................................................................. 34
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1.0 Company Overview
NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon. As used in this
report, the terms “we”, “us”, “NIKE” and the “Company” refer to NIKE, Inc. and its
predecessors and subsidiaries. Nike Inc. is a leading global manufacturer and seller of sports
shoes, apparel and equipment. Their principal business activity is the design, development
and worldwide marketing and selling of high-quality footwear, apparel, equipment, and
accessory products.
 Mission and Vision
A company’s corporate mission statement defines the fundamental objectives of the business,
especially in terms of its purpose. Nike Inc.’s corporate mission is “ to bring inspiration and
innovation to every athlete in the world. ” The company further states that everybody is an
athlete, based on Nike founder Bill Bowerman’s statement, “If you have a body, you are an
athlete.” Nike Inc.’s corporate vision is “ to remain the most authentic, connected, and
distinctive brand. ”
 Core Values
a. “It is our nature to innovate.”
The company sees innovation as one of its core organizational competencies.
b. “Nike is a company.”
c. “Nike is a brand.”
The “swoosh” logo is instantly recognizable around the world. Nike sees this as the symbol
of its global leadership. It will enter only those markets that it thinks it can dominate. It says:
‘lf we can’t lead it,we don’t need it.”
d. “Simplify and go.”
Nike products have short life-cycles in terms both of technology and fashion. The company
believes that making quick yet skilful decisions is key to its success. This aspect of Nike’s
vision, together with the seventh maxim, is particularly powerful in articulating the
company’s hugely successful use of emergent strategy.
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e. “The consumer decides.”
The company is keenly aware of the sophistication of its customers and it treats them as its
key stakeholder.
f. “Be a sponge.”
Employees at Nike are encouraged to be curious and open to new ideas, whatever their
source.