yuma03_S3

yuma03_S3 - 6. The next challenge will be: You answered: B....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sheet1 Page 1 Yuma Puma: Stock Shock OUTCOME PREDICTION - ASSESSMENT: 3 out of 6 correct answers. 1. The new campaign revolves around: You answered: A. Branding Marketing Pro answered: A. Branding 2. The primary action is: You answered: C. Apologize Marketing Pro answered: C. Apologize 3. The secondary action is: You answered: B. Retail incentives Marketing Pro answered: C. Widespread campaign 4. The short-term outcome will be: You answered: A. Regain reputation Marketing Pro answered: A. Regain reputation 5. The long-term outcome will be: You answered: B. Broadened base Marketing Pro answered: A. Market share leader
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 6. The next challenge will be: You answered: B. Regaining reputation Marketing Pro answered: A. Growing presence ESSAY QUESTIONS: Did the outcome meet your expectations? Yes I think the apologize was the best way to go. Pinpoint where in the process things went off track or excelled? Things excelled after they apologized and regained the trust of there customers Sheet1 Page 2 What are the new marketing goals? To increase there customer base. What strategy would you implement now? I would implement the strategy of getting read of Emily and keeping a trust worthy company....
View Full Document

This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

Page1 / 2

yuma03_S3 - 6. The next challenge will be: You answered: B....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online