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Unformatted text preview: 6. The next challenge will be: You answered: B. Regaining reputation Marketing Pro answered: A. Growing presence ESSAY QUESTIONS: Did the outcome meet your expectations? Yes I think the apologize was the best way to go. Pinpoint where in the process things went off track or excelled? Things excelled after they apologized and regained the trust of there customers Sheet1 Page 2 What are the new marketing goals? To increase there customer base. What strategy would you implement now? I would implement the strategy of getting read of Emily and keeping a trust worthy company....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.
- Spring '09