yuma03_S2

yuma03_S2 - e 4. Eric argues: You answered: Consumer value...

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Sheet1 Page 1 Yuma Puma: Stock Shock THE MEETING - ASSESSMENT: 6 out of 6 correct answers. 1. Eric's initial point is: You answered: Proactive Marketing Pro answered: Proactive YOUR RESPONSE: Yes it was Eric is always thinking about the consumers and the best way to be honest and upfront with them. 2. Eric reiterates: You answered: Public knows Marketing Pro answered: Public knows YOUR RESPONSE: The public, especially your most loyal consumers obsiously know something is wrong when they can no longer by your produc 3. Eric counters with: You answered: Brand integrity Marketing Pro answered: Brand integrity YOUR RESPONSE: I think it was a good approach because they are a smaller company that needs to have brand integrity to try to out sell the larg
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Unformatted text preview: e 4. Eric argues: You answered: Consumer value Marketing Pro answered: Consumer value YOUR RESPONSE: Yes cause customers are the most important part of any company. No company can survive without loyal customers. 5. Eric clarifies: You answered: Benefits Marketing Pro answered: Benefits YOUR RESPONSE: Sheet1 Page 2 Yes he explained how it would benefit the customers and the company and gave examples of way to do this. 6. Eric places most value on: You answered: Honesty Marketing Pro answered: Honesty YOUR RESPONSE: Yes honesty is a great way to run a business....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

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yuma03_S2 - e 4. Eric argues: You answered: Consumer value...

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