Unformatted text preview: Why is a reassuring tone appropriate in this circumstance? They have alot of people wondering about the company and the product. Even if the product is good you have to prove you kn o To regain customer loyalty is the most important goal because: If customers want the products then most business will give the customers what they want which would include putting The Yu m Why are consumers and retailers the key players to focus on? They are the ones that are disappointed and untrusting. They are also the ones that keep the business a float by purchasing p Why did you choose to utilize this approach? We need to address both retails and consumers to get make in this market. Why is a full-scale approach the most appropriate? We have really messed up big and people are going to be skeptical and it is going to be harder to sell our products to we need...
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- Spring '09
- Marketing, 6-month, Yuma, damaged retail channel, Yuma vending machines