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Unformatted text preview: You answered: A. Improving channel Marketing Pro answered: C. Regaining loyalty ESSAY QUESTIONS: Did the outcome meet your expectations? I was a little confused I didn't know consumers would have already known about it but I am glad they didn't use the chips. Pinpoint where in the process things went off track or excelled? Things went off track when consumers found out what there plan had been and how unethical it was. Sheet1 Page 2 What are the new marketing goals? The new marketing goals are to increase the number of vending machines in numerous high traffic areas. What strategy would you implement now? I would implement a strategy to gain back the trust of the comsumers....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.
- Spring '09