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yuma02_S3 - You answered A Improving channel Marketing Pro...

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Sheet1 Page 1 Yuma Puma: The Price Is Heating Up OUTCOME PREDICTION - ASSESSMENT: 3 out of 6 correct answers. 1. This campaign revolves around: You answered: A. Increased Revenue Marketing Pro answered: C. Consumer rights 2. The primary action is: You answered: A. Increase units sold Marketing Pro answered: A. Increase units sold 3. The secondary action is to: You answered: C. Increase locations Marketing Pro answered: C. Increase locations 4. The short-term outcome will be: You answered: A. Increased Profitability Marketing Pro answered: C. Higher vending profile 5. The long-term outcome will be: You answered: B. "Honest" revenue increase Marketing Pro answered: B. "Honest" revenue increase 6. The next challenge will be:
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Unformatted text preview: You answered: A. Improving channel Marketing Pro answered: C. Regaining loyalty ESSAY QUESTIONS: Did the outcome meet your expectations? I was a little confused I didn't know consumers would have already known about it but I am glad they didn't use the chips. Pinpoint where in the process things went off track or excelled? Things went off track when consumers found out what there plan had been and how unethical it was. Sheet1 Page 2 What are the new marketing goals? The new marketing goals are to increase the number of vending machines in numerous high traffic areas. What strategy would you implement now? I would implement a strategy to gain back the trust of the comsumers....
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