yuma01_S3

yuma01_S3 - 6. The next challenge will be: You answered: B....

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Sheet1 Page 1 Yuma Puma: Category Crowd Control OUTCOME PREDICTION - ASSESSMENT: 4 out of 6 correct answers. 1. The new campaign revolves around: You answered: A. Major strategy shift Marketing Pro answered: A. Major strategy shift 2. The primary action is: You answered: B. Shift Advertising dollars Marketing Pro answered: B. Shift Advertising dollars 3. The secondary action is: You answered: C. Broaden target market Marketing Pro answered: C. Broaden target market 4. The short-term outcome will be: You answered: C. Increased market awareness Marketing Pro answered: A. Increased Profitability 5. The long-term outcome will be: You answered: A. Large loyal base Marketing Pro answered: B. Retain competitive edge
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Unformatted text preview: 6. The next challenge will be: You answered: B. Expanding product line Marketing Pro answered: B. Expanding product line ESSAY QUESTIONS: Did the outcome meet your expectations? Yes it did Pinpoint where in the process things went off track or excelled? The process excelled with the sale of the fomula racing car and soccer team Sheet1 Page 2 What are the new marketing goals? New marketing goals are to make a new product line and advertise to a wider customer base What strategy would you implement now? I would implement a strategy that involves try to go into all aspect of the drink market with products such as water, soda, and t e...
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

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yuma01_S3 - 6. The next challenge will be: You answered: B....

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