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Unformatted text preview: u Why is the overarching approach to amplify the current strategy? They have a very effective strategy that has worked great for many years so I don To widen the target audience is the most important goal because: Yuma needs to try to reach new groups of individuals. They should keep targeting there current customer base and then try to Why should the focus be on all customers? The current customers already know about Yuma's products but some other age groups may have never even heard of them. S Why are all marketing components as important? All marketing components are important because different marketing components do and attract different customer bases Why is full-scale the appropriate scale? They should concider a full-scale action because they need to come up with completly new ideas not just twik the old ideas. Sheet1 Page 2 t think they should change a thing but possibly enhance or add new marketing ideas to target new customers....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.
- Spring '09