vix03_S3 - You answered: B. Decreased album sales Marketing...

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Sheet1 Page 1 Vix Records: Something For Everyone? OUTCOME PREDICTION - ASSESSMENT: 1 out of 6 correct answers. 1. The new campaign revolves around: You answered: B. Moderate compilation program Marketing Pro answered: B. Moderate compilation program 2. The primary action is: You answered: B. Blanket compilation program Marketing Pro answered: A. Selective off peak program 3. The secondary action is: You answered: B. Artist promotions Marketing Pro answered: C. Funnel album sales 4. The short-term outcome will be: You answered: C. Increased revenue Marketing Pro answered: B. Broader audience 5. The long-term outcome will be:
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Unformatted text preview: You answered: B. Decreased album sales Marketing Pro answered: C. Increased album sales 6. The next challenge will be: You answered: A. Retain artists Marketing Pro answered: C. Expand program ESSAY QUESTIONS: Did the outcome meet your expectations? No I thought that we would make more revenue Pinpoint where in the process things went off track or excelled? it excelled when we increased album sales Sheet1 Page 2 What are the new marketing goals? To expand the program What strategy would you implement now? I would just try to expand the current strategy...
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

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vix03_S3 - You answered: B. Decreased album sales Marketing...

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