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Unformatted text preview: You answered: B. Decreased album sales Marketing Pro answered: C. Increased album sales 6. The next challenge will be: You answered: A. Retain artists Marketing Pro answered: C. Expand program ESSAY QUESTIONS: Did the outcome meet your expectations? No I thought that we would make more revenue Pinpoint where in the process things went off track or excelled? it excelled when we increased album sales Sheet1 Page 2 What are the new marketing goals? To expand the program What strategy would you implement now? I would just try to expand the current strategy...
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.
- Spring '09