Unformatted text preview: Why is the overarching approach to refocus the current strategy? We already have a strategy that is not horrible we just need to add and tweat a few things. To increase profitability is the most important goal because: Increasing profitability is the most importnat goal because you need to achieve a rate of return in order to be successful and k e Why does the initiative rely on product mix most? because this company's objective is to produce records so product is its only way of making money. Why is products the most important component? Adding new product lines might introduce new customers that have never heard of VIX Records. Why is full-scale the appropriate scale? Because this is a huge thing that needs to be given a full chance to work so it will be fully profitable....
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- Spring '09
- Marketing, vix records, short-term quick-buck compilation, product balance, product balance impact, across-the-board strategic approach