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vix02_S3 - Marketing Pro answered A Increased sales 6 The...

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Sheet1 Page 1 Vix Records: Coffee Bandwagon OUTCOME PREDICTION - ASSESSMENT: 4 out of 6 correct answers. 1. The new campaign revolves around: You answered: B. Expanding channel Marketing Pro answered: B. Expanding channel 2. The primary action is: You answered: C. Expand opportunity Marketing Pro answered: B. Modify agreement 3. The secondary action is: You answered: C. Multi-tiered approach Marketing Pro answered: C. Multi-tiered approach 4. The short-term outcome will be: You answered: C. Broader audience Marketing Pro answered: C. Broader audience 5. The long-term outcome will be: You answered: B. Increased revenue
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Unformatted text preview: Marketing Pro answered: A. Increased sales 6. The next challenge will be: You answered: C. Further expand channel Marketing Pro answered: C. Further expand channel ESSAY QUESTIONS: Did the outcome meet your expectations? Yes Pinpoint where in the process things went off track or excelled? They excellled in the increasing sales Sheet1 Page 2 What are the new marketing goals? To put music in a new coffee shop in order to broaden they audience What strategy would you implement now? Making agreements with other companies maybe store or malls....
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