vix02_S3 - Marketing Pro answered: A. Increased sales 6....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sheet1 Page 1 Vix Records: Coffee Bandwagon OUTCOME PREDICTION - ASSESSMENT: 4 out of 6 correct answers. 1. The new campaign revolves around: You answered: B. Expanding channel Marketing Pro answered: B. Expanding channel 2. The primary action is: You answered: C. Expand opportunity Marketing Pro answered: B. Modify agreement 3. The secondary action is: You answered: C. Multi-tiered approach Marketing Pro answered: C. Multi-tiered approach 4. The short-term outcome will be: You answered: C. Broader audience Marketing Pro answered: C. Broader audience 5. The long-term outcome will be: You answered: B. Increased revenue
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Marketing Pro answered: A. Increased sales 6. The next challenge will be: You answered: C. Further expand channel Marketing Pro answered: C. Further expand channel ESSAY QUESTIONS: Did the outcome meet your expectations? Yes Pinpoint where in the process things went off track or excelled? They excellled in the increasing sales Sheet1 Page 2 What are the new marketing goals? To put music in a new coffee shop in order to broaden they audience What strategy would you implement now? Making agreements with other companies maybe store or malls....
View Full Document

This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

Page1 / 2

vix02_S3 - Marketing Pro answered: A. Increased sales 6....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online