Unformatted text preview: o ESSAY QUESTIONS: How does expanding the channel impact the decision? Expanding the channels could get us a whole new category of customers which would significantly impact our sales. Why is the key component pricing? The key component is pricing because the more money you save the more money you make. To increase revenue is the goal because: There is little investment cost so if you is profitable there would be close to 100% profit Why are retailers and consumers the key players? We need longstanding relationships with the coffee shop so they will keep playing out artists music as well as needed the con s How does the most likely outcome impact strategy? undefined Why is moderate the appropriate scale? Because this isn't our main source of income...
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- Spring '09
- Marketing, longstanding retail relationships, little up-front investment, Additional distribution channels, key component pricing, likely outcome impact