vix01_S3 - 6 The next challenge will be You answered A...

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Sheet1 Page 1 Vix Records: Fidelity Freefall OUTCOME PREDICTION - ASSESSMENT: 4 out of 6 correct answers. 1. The new campaign revolves around: You answered: B. Damage control Marketing Pro answered: B. Damage control 2. The primary action is: You answered: A. Corporate apology Marketing Pro answered: A. Corporate apology 3. The secondary action is: You answered: B. Status quo/boost image Marketing Pro answered: B. Status quo/boost image 4. The short-term outcome will be: You answered: C. Reputation improves Marketing Pro answered: A. Negative publicity ends 5. The long-term outcome will be: You answered: C. Resume profit levels Marketing Pro answered: C. Resume profit levels
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Unformatted text preview: 6. The next challenge will be: You answered: A. Profiting from digital music Marketing Pro answered: B. Retaining artists ESSAY QUESTIONS: Did the outcome meet your expectations? Yes Pinpoint where in the process things went off track or excelled? the process went of track with a horrible virus but then excelled with an apology and corrections Sheet1 Page 2 What are the new marketing goals? Selling downloads online What strategy would you implement? I would try to sell more downloads online at a cheaper rate to get people interested in the music and then when you already h a...
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vix01_S3 - 6 The next challenge will be You answered A...

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