Strategies Case 1

Strategies Case 1 - This is an email generated by the...

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This is an email generated by the Marketer's Showdown. Send Date: 03/06/2009 ------------------------------------- Vix Records: Fidelity Freefall YOUR STRATEGY PREDICTION: The response should be honest and forthright to make the consumers feel respected which will establish some much- needed goodwill. A unified effort needs to be made on both the product and the corporate level in order to transform consumer beliefs. Customer loyalty is key at this stage. If Vix keeps their customers on-board, everything else will take care of itself. Establishing and asserting a personality and set of positive attributes for the brand needs to be done first and foremost. The incident compounds existing problems that will only continue to escalate. All "4 P's" need to be revamped. A moderately sized response is in order to appropriately quell the negative spread, but without dragging the issue out unnecessarily. ESSAY QUESTIONS:
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Strategies Case 1 - This is an email generated by the...

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