Exam 1 - Exam#1 Yourresponsehasbeensubmittedsuccessfully....

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Exam #1 Your response has been submitted successfully.   Points Awarded  97 Points Missed  3 Percentage  97% 1. An organization seeking to make a profit by serving the needs of customer groups is focusing on   A. Customer orientation B. Production orientation  C. Selling orientation D. Personal marketing orientation Points Earned: 1/1 Correct Answer: A Your Response: A 2. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes  of A. Supplier needs B. Employee needs C. Management needs D. Customer needs Points Earned: 1/1
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Correct Answer: D Your Response: D 3. The customer will be more satisfied and the firm will be more profitable when A. Organizations and customers have a  long-term relationship. B. The sales process is product oriented. C. Products are advertised frequently and  contain a varying media mix. D. Products are sold at discounts. Points Earned: 1/1 Correct Answer: A Your Response: A 4. Effective marketing requires that ____________ come first in organizational decision-making. A. Advertising strategies B. Selling orientation C. Production orientation D. Consumer needs Points Earned: 1/1 Correct Answer: D Your Response: D 5. Which type of marketing is designed to create exchanges for intangible products?
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A. product B. Service C. Place D. Cause Points Earned: 1/1 Correct Answer: B Your Response: B 6. In large organizations, the marketing plans of individual departments are guided by A. Plans rolled out by the production unit B. Sales strategies of the marketing  department C. Planning activities of the organizational  units D. Strategic plans or blueprints for the entire  organization Points Earned: 1/1 Correct Answer: D Your Response: D 7. Over three-quarters of the 100 largest U.S. corporations of 70 years ago have fallen from the list because A. of regulations that disallowed their business activities B. of unfair trade practices C. they failed to recognize that strategies need to reflect  changing environments D. their mission was just to provide value for customers, 
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Points Earned: 1/1 Correct Answer: C Your Response: C 8. The organization's mission, objectives, strategies and its portfolio plan are the four major componenets of its A. Strategic plan B. Mission statement C. Sales strategy D. Marketing plan Points Earned: 1/1 Correct Answer: A Your Response: A 9. ________________ includes all the activities that lead to the development of a clear organizational mission,  organizaational objectives and appropriate strategies to achieve those objectives. A.
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Exam 1 - Exam#1 Yourresponsehasbeensubmittedsuccessfully....

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