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Unformatted text preview: 1. The single target market approach - segmenting the market and picking one of the homogeneous segments as the firm's target market. 2. The multiple target market approach - segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. 3. The combined target market approach - combining two or more submarkets into one larger target market as a basis for one strategy....
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- Spring '09