Case 2 - contests & sweepstakes, refunds & rebates,...

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1. The 2 main hurdles to the Java proposal are that their parent company insists that all cross-marketing initiatives are done with other sibling companies whenever possible. They have a sister company coffee chain but they happen to be pretty low-rent & definitely on the fringe of our target market. The second hurdle is they have numerous exclusivity deals with existing retail channels. This initiative does not legally infringe on those deals but could complicate those relationships 2. Activities included in Consumer-oriented sales promotion include sampling, couponing, premiums,
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Unformatted text preview: contests & sweepstakes, refunds & rebates, bonus packs, price-offs, frequency programs, and event marketing. 3. The main advantage of limited-line retailers is that they can satisfy some target markets better. Some are just more conveniently locates and many adjust to suit specific customers. 4. A finance department is link to the marketing department by tracking the money so that the marketing department knows how to start plans and how to meet ongoing expenses....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.

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