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Unformatted text preview: contests & sweepstakes, refunds & rebates, bonus packs, price-offs, frequency programs, and event marketing. 3. The main advantage of limited-line retailers is that they can satisfy some target markets better. Some are just more conveniently locates and many adjust to suit specific customers. 4. A finance department is link to the marketing department by tracking the money so that the marketing department knows how to start plans and how to meet ongoing expenses....
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This note was uploaded on 06/21/2010 for the course MKT 211 taught by Professor K.barbour-conerty during the Spring '09 term at Parkland.
- Spring '09