Lecture Ch6_BB

Marketing

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Jade S. DeKinder What You Should Know… Describe the stages in the consumer decision process Identify major psychological influences on consumer  behavior Identify major sociocultural influences on consumer  behavior
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Chapter 6: Understanding  Organizations as Customers Professor Jade DeKinder
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Jade S. DeKinder What You Will Know… How organizational buying is  similar  to consumer  buying The characteristics that make organizational buying  different  from consumer buying What the different buying classes are
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Jade S. DeKinder Organizational Markets Business marketing Marketing of goods and services to companies,  governments, or non-profits for use in the creation of  goods and services that they can produce and market to  others
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Jade S. DeKinder Organizational Markets Business marketing Marketing of goods and services to companies, 
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