Lecture Ch7_BB

Marketing

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Unformatted text preview: Jade S. DeKinder Announcement I will be posting a link to a survey on Blackboard. You must respond by Tuesday, February 16!! Announcement I have been posting extra credit study announcements on Blackboard Study 4 Jade S. DeKinder Coming Up Guest Speaker On Wed. From Shell Exam on Monday Jade S. DeKinder Jade S. DeKinder Exam 1 Chapters 1-3, 5-7 Multiple Choice Definition or application 25-40 Short Answer Definition and/or application 3-6 Jade S. DeKinder Multiple choice Sales of music CDs dropped dramatically after the introduction of music that could be legally downloaded over the Internet. Unless they change the way they do business, music retailers could become the victims of: (a) technological and economic forces (b) technological and competitive forces (c) competitive and economic forces (d) social and economic forces Jade S. DeKinder Short Answer Identify two products or services you have recently purchased. For each, describe the market and target market for the product or service. Jade S. DeKinder What You Should Know… How organizational buying is similar to consumer buying The characteristics that make organizational buying different from consumer buying What the different buying classes are Chapter 7: Understanding and Reaching Global Consumers and Markets Professor Jade DeKinder Jade S. DeKinder What You Will Know… The four trends that have shaped global marketing The factors involved in a global environmental scan The four market-entry strategies Jade S. DeKinder Chapter Overview Dynamics of World Trade Marketing in a Borderless Economic World A Global Environmental Scan Global Market Entry Strategies Crafting a Worldwide Marketing Program Jade S. DeKinderJade S....
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This document was uploaded on 06/22/2010.

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Lecture Ch7_BB - Jade S. DeKinder Announcement I will be...

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