WYSK2

Marketing

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
What You Should Know Chapter 8 What Marketing Research Is and Why We Do It 5 Steps in Marketing Research 3 Kinds of Research 2 Types of Data and the Strengths and Weaknesses of Each Chapter 9 2 Factors That Affect the Formation of Market Segments Criteria Used in Forming Market Segments and Selecting a Target Market Ways to Segment Consumer and Organizational markets Different Sales Forecasting Techniques Chapter 10 4 Types of Consumer Goods
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2 Types of Business Goods Marketing Reasons for New Product Failures The Stages in the New Product Process Chapter 11 Stages in the Product Life Cycle 4 Dimensions of the Product Life Cycle 3 Ways to Manage a Product Through Its Life Cycle 4 Steps in Creating Brand Equity Chapter 12 4 I’s of Services 3 Ways to Classify Services 3 Types of Goods Based on Evaluations How to Manage the Marketing of Services...
View Full Document

This document was uploaded on 06/22/2010.

Ask a homework question - tutors are online