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What You Should Know Chapter 8 What Marketing Research Is and Why We Do It 5 Steps in Marketing Research 3 Kinds of Research 2 Types of Data and the Strengths and Weaknesses of Each Chapter 9 2 Factors That Affect the Formation of Market Segments Criteria Used in Forming Market Segments and Selecting a Target Market Ways to Segment Consumer and Organizational markets Different Sales Forecasting Techniques Chapter 10 4 Types of Consumer Goods
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Unformatted text preview: 2 Types of Business Goods Marketing Reasons for New Product Failures The Stages in the New Product Process Chapter 11 Stages in the Product Life Cycle 4 Dimensions of the Product Life Cycle 3 Ways to Manage a Product Through Its Life Cycle 4 Steps in Creating Brand Equity Chapter 12 4 I’s of Services 3 Ways to Classify Services 3 Types of Goods Based on Evaluations How to Manage the Marketing of Services...
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This document was uploaded on 06/22/2010.

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