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Unformatted text preview: Chapter 19 • The types of advertisements • The different media alternatives for advertising and their advantages/disadvantages • Ways of pretesting and posttesting • The different kinds of sales promotion and their advantages/disadvantages Chapter 20 • What personal selling is • The 3 types of personal selling • The 6 stages of personal selling • The 3 presentation formats and the 6 ways to handle objectives • The 3 functions of sales management Chapter 4 • What the difference between ethics and law is • What sources influence ethical and unethical marketing decisions • What the 3 concepts of social responsibility are...
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- Personal Selling, different media, Different Media Alternatives, setting approximate prices, price policy options