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WYSK3

Marketing

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What You Should Know Chapter 13 The ratio that represents value The profit equation How to calculate elasticity of demand and the different types of demand elasticity How to calculate break-even point Chapter 14 The 3 final steps in setting price The 4 common approaches to setting approximate prices The 2 common price policy options for setting a list or quoted price Chapter 15/17 The 3 functions performed by intermediaries The difference between direct and indirect channels The factors that impact channel choice Chapter 18 The 6 elements of communication The 5 promotional elements Advantages and disadvantages to each element The 3 stages of the promotional decision process
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Unformatted text preview: Chapter 19 • The types of advertisements • The different media alternatives for advertising and their advantages/disadvantages • Ways of pretesting and posttesting • The different kinds of sales promotion and their advantages/disadvantages Chapter 20 • What personal selling is • The 3 types of personal selling • The 6 stages of personal selling • The 3 presentation formats and the 6 ways to handle objectives • The 3 functions of sales management Chapter 4 • What the difference between ethics and law is • What sources influence ethical and unethical marketing decisions • What the 3 concepts of social responsibility are...
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