Practice Questions for Quiz 1

Practice Questions for Quiz 1 - MKTG 101911, Summer 2010...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 101–911, Summer 2010 Introduction to Marketing Professor Madway Practice Questions for Quiz 1 Multiple Choice: 1. The __________ concept is a marketing philosophy based on making products more affordable by creating economies of scale to increase efficiency and reduce costs. a. product b. production c. marketing d. social e. selling 2. The main focus of a firm following the marketing concept is __________. a. outward on the betterment of society b. inward upon the skills and technological advantages of the firm c. outward upon the wants and needs of customers d. outward on producing the best, most innovative products e. inward upon the organization’s needs 3. A company that follows the adage “build a better mousetrap and the world will be beat a path to your door,” is most likely following the __________ concept. a. product b. production c. marketing d. social e. promotion 4. Each of the following is considered one of the 4 Ps of marketing EXCEPT: __________. a. product b. promotion c. positioning d. place e. price
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
5. The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called __________. a. target marketing b. market segmentation c. positioning d. marketing strategy e. market extension 6. American Express is often considered the credit card of choice for expensive gifts and travel. Recently, the company began to encourage customers to use their American Express card to charge inexpensive purchases, such as meals at McDonald’s. American Express is attempting to increase its: __________. a. share of customer b. diversification c. brand awareness d. social responsibility e. share of debt 7. A customer attempts to return a pair of shoes he has already worn to Nordstrom’s because they are uncomfortable. Nordstrom’s decides to accept the return and give the customer full credit, because
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/23/2010 for the course MKTG 101 taught by Professor Sachitahuja during the Spring '10 term at Arcadia University.

Page1 / 7

Practice Questions for Quiz 1 - MKTG 101911, Summer 2010...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online