FB 2601 Week 3 0910 thin

FB 2601 Week 3 0910 thin - FB2601 Week3...

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    FB 2601 Week 3 Marketing Environment
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    Learning Outcomes Describe the  four  major environmental  forces that affect the company’s ability to  serve customers Discuss how companies can  react  to the  marketing environments and their changes
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    Learning    Outcomes LO Describe the  four  major environmental forces that affect  the company’s ability to serve customers Discuss how companies can  react  to the marketing  environments and their changes
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    LO External Marketing Environment Demographics Social Change Economic Conditions Political & Legal Factors Technology Competition Environmental Scanning Target Market External Environment (uncontrollable) Ever-Changing Marketplace Product Distribution Promotion Price Internal (within the organization) Marketing mix
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  Political/ Legal Harmony = Stability =  Prosperity Implication for business? LO
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FB 2601 Week 3 0910 thin - FB2601 Week3...

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