FB 2601 Week 8 0910

FB 2601 Week 8 0910 - FB 2601 Week 8 Distribution (Placing)...

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Unformatted text preview: FB 2601 Week 8 Distribution (Placing) and Retailing 2 Lear ning Outcomes Explain what a marketing channel is and why intermediaries are needed Define the types of channel intermediaries and describe their functions and activities Describe the channel structures for consumer products and discuss alternative channel arrangements 3 Lear ning Outcomes Explain the dimensions by which retailers can be classified , and the major types of retail operations List the major tasks involved in developing a retail marketing strategy Discuss nonstore retailing and new developments in retailing 4 M arketing Channels Marketing Channel LO A set of interdependent organizations that ease the transfer of ownership as products move from producer to consumer. 5 LO Pr oviding Contact Efficiency 6 Placing/ Distr ibution as Competitive Advantage COD service http://www.youtube.com/watch?v=QkSb-KG_VRw LO 7 LO Retailer A channel intermediary that sells mainly to customers . Wholesaler An institution that buys goods from manufacturers , takes title to goods, stores them, and resells and ships them. Agents and Brokers Wholesaling intermediaries who facilitate the sale of a product by representing channel members. Channel I nter mediar ies 8 LO Channel I nter mediar ies Retailers Merchant Wholesalers Agents and Brokers Take Title to Goods Take Title to Goods Take Title to Goods Take Title to Goods Do NOT Take Title to Goods Do NOT Take Title to Goods 9 LO Contacting/Promotion Negotiating Risk Taking Researching Financing Physically distributing Storing Sorting Facilitating Functions Transactional Functions Logistical Functions Channel F unctions Per for med by I nter mediar ies 10 Producer Producer Producer Producer Consumers Consumers Consumers Consumers Retailers Retailers Retailers Wholesalers Wholesalers Agents or Brokers Wholesaler Wholesaler Channel Channel Retailer Retailer Channel Channel Direct Direct Channel Channel Agent/Broker Agent/Broker Channel Channel Channels for Consumer Pr oducts LO 11 LO Channels for Consumer Pr oducts Direct Channel A distribution channel in which producers sell directly to consumers . 12 M ake it Dir ect http://finance.southcn.com/financenews/meiti/content/images/attachement/jpg/site4/20080110/0010dc54663c08f0105508.jpg LO 13 Dang Dang The Chinese Amazon This is dir ect too!...
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This note was uploaded on 06/23/2010 for the course NKT FB2601 taught by Professor Gordon during the Spring '10 term at Howard College.

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FB 2601 Week 8 0910 - FB 2601 Week 8 Distribution (Placing)...

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