Course outline - FB2601 Marketing Course Outline Course...

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FB2601 Marketing Course Outline Course : FB2601 - Marketing Instructor : Dr Vincent Fok E-mail Address : mkfokv@cityu.edu.hk Room No : G7361 Contact : 2788 7973 Class : 13601 – S02 – Monday 15:30 to 17:20 (P4908) 19769 – S04 – Thursday 15:30 to 17:20 (B2531) 20009 – S05 – Friday 15:30 to 17:20 (P4907) Make sure you come to the class. You can go to other classes if you missed/ will miss yours. Remember to take attendance when you come. Those counts! Office Hour: by appointment, or THU 14:30 – 15:00, 17:30 – 18:20, FRI 11:30 – 12:15, 14:30 – 15:00 Please make appointment by sending email to me. 1. Course Aims This course aims to o Introduce the students with the important frameworks, concepts and techniques of marketing management. o Provide students general knowledge about planning and implementing successful marketing strategies. o Familiarize students with the marketing concepts and applications in real business situations. Course Intended Learning Outcomes Upon successful completion of this course, students should be able to: No. CILOs Weighting (if applicable) 1. Analyze the customers, competitors and other business environments . 2 2. Critically discuss the marketing planning process and its key roles in business organizations 1 3. Demonstrate competence in selecting, analyzing and evaluating the practice of marketing strategy in business organizations 3 4. Apply both managerial judgment and analytical approaches to current marketing problems and issues . 3 5. Work productively as part of a team , and in particular, communicate and present qualitative and quantitative information effectively in written and electronic formats in a collaborative environment. 2 1
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2. Teaching Method The module is conducted in a seminar format including: o Seminars o Class discussions in which students are encouraged to participate o Group Projects and presentations Grading Scheme in this course: Coursework: Class Discussion Mid-Term Test Group Project 5% project proposal 15% presentation 20% written report 10% 20% 40% Examination: Final Examination 30% Total: 100% Regulation of the Course Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course which is now 70%. You may not able to take the examination because of this, or you may be failed because of this. Students are required to pass both coursework and examination components in order to be awarded a pass. Students’ final grades are subject to the Assessment Panel or its delegate’s final decision. 3. Class Discussion (10%) It includes individual or group class exercises, case study discussion, brief discussion on marketing concepts and/or raising questions during project presentation, etc. Students will be required to fill in comment sheets in the presentation weeks.
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This note was uploaded on 06/23/2010 for the course NKT FB2601 taught by Professor Gordon during the Spring '10 term at Howard College.

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Course outline - FB2601 Marketing Course Outline Course...

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