old4p - For product: For electrical appliances:-...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
For place: - Remain current interior design - Especially in estate shopping centre For promotion: - Provide free removal service for old product to encourage customer to purchase new product - Provide free transportation service for specific products in relative hot season (e.g. summer = air-con)
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: For product: For electrical appliances:- Concentrate on middle / low income class- Prodive more choices on Chinese brands for low income group For digital products- Not so trendy / no need to focus on trendy product- Provide more choice on lower price range products with basic functions...
View Full Document

This note was uploaded on 06/23/2010 for the course NKT FB2601 taught by Professor Gordon during the Spring '10 term at Howard College.

Ask a homework question - tutors are online