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Unformatted text preview: variety. Positioning Strategy –Product Differentiation Customer service Differentiation -excellent after-sale service e.g. warranty, free removal the old items for customers Discount and Benefit differentiation - associated with credit card (extra cash dollars) (installment) Variety Differentiation-‘width and depth’ Promotion channel -not only TV but also other channels and media Marketing Strategy (4P) f F2 p P P p Price (Discount and benefit, gifts and free after-sale services) 1) Online Sale : Selected Items per month, festival –cutthroat price Money-back used widely – discount and exchange for coupons to be used in Fortress Place 1) Develop a distinct fortress brand/shop selling the most iconic and trendy digital products. he new shop shall adopt different design with the origin color (distinguish Tfrom the original orange shop and layout) 2) Fortress Outlet Promotion Product...
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- Spring '10
- Marketing, low usage rate, Fortress Place F2, Fortress Outlet