STP - Market Segmentation Demographic, family life cycle...

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Market Segmentation Demographic, family life cycle and use-related bases are chosen to divide electrical appliances and digital products market into different homogenous market. Family Cycle and household income significantly impact on time of replacing and needs electronic products. Use-related bases are highly correlated to the demand of iconic and up-dated digital products. Demographic and Family Life Style Profile Segment A: Age: 18-29 (Provisional Adulthood) Life Development Stage: Pulling up root Major Stage Task Detaching from family, searching for identity, choosing a career Family Life Cycle Stage Bachelorhood –Young single adult living apart from parents Attributes fully employed, self-finance without the support of parents, income mostly spends on rent, basic household appliances and furniture, has sufficient disposable income to indulge themselves. Segment B: Age: 30-35 (First Adulthood) Life Development Stage: Reaching out (30-35) Major Stage Task (30-35) Searching a mate, forming a family, working on career Family Life Cycle Stage Honeymooners –Young married couples with no children Attributes Combined income of wife and husband, permits a more lifestyle with indulgent purchasing, have considerable start-
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This note was uploaded on 06/23/2010 for the course NKT FB2601 taught by Professor Gordon during the Spring '10 term at Howard College.

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STP - Market Segmentation Demographic, family life cycle...

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