4 P for Ft2 - 4 P for Ft.2 (New Brand) Explanation of Ft.2:...

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4 P for Ft.2 (New Brand) Explanation of “Ft.2”: In 2003, Fortress introduced the New Fortress Concept. Under New Fortress, the entire network split into three categories namely, Fortress World, Fortress Digital and Fortress and Fortress Vision. However, this structural change doesn’t arouse much awareness in the market as Fortress expected. We are now introducing a new way to transform Fortress which is opening a new brand called “Ft.2”. This is the new generation of Fortress that focuses on selling iconic and trendy items, and the main type of products it sells are the digital products. “Ft.” is abbreviated form of “Feature”, it represents that this brand is the new feature of Fortress and it concentrates on selling featured items. The interior design, decoration, logo of “Ft.2” will be completely different. It is believed that Ft.2 will satisfy customers with dynamic needs. Product Iconic and trendy products As our new brand focus on young consumer market, customers can find the products from Fortress Vision and Fortress. These products are always on the edge of fashion. The products are either freshly launched into the market or rated hot and popular, as well as there are new technological product released, Ft.2 ,being the first mover, will
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4 P for Ft2 - 4 P for Ft.2 (New Brand) Explanation of Ft.2:...

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