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Unformatted text preview: advertisement does not raise large awareness and improve much of its brand images. Current Target Market Selling Points 1 Comprehensive Customers Services In addition to the warranty, free repairs and replacement for defected products and free on-site emergency repair services are provided under a scheme called ‘Fortress Super Covers’. Its ‘Pay-the-difference’ policy also guarantees customers the lowest price for identical products. 2 Strong Bargaining Power Bargaining power of Fortress against its suppliers is strong as it is one of the market leaders in the market. It can get a competitive wholesale price from suppliers. So Fortress can charge their product in the competitive price to its customers. Current 4P Product Electronic applicants Price 150-10000 Place 50 stores Promotion Ads in newspaper, tv...
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- Spring '10
- Marketing, Hong Kong, brand product Fortress, Fortress retail shop.