This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: advertisement does not raise large awareness and improve much of its brand images. Current Target Market Selling Points 1 Comprehensive Customers Services In addition to the warranty, free repairs and replacement for defected products and free on-site emergency repair services are provided under a scheme called ‘Fortress Super Covers’. Its ‘Pay-the-difference’ policy also guarantees customers the lowest price for identical products. 2 Strong Bargaining Power Bargaining power of Fortress against its suppliers is strong as it is one of the market leaders in the market. It can get a competitive wholesale price from suppliers. So Fortress can charge their product in the competitive price to its customers. Current 4P Product Electronic applicants Price 150-10000 Place 50 stores Promotion Ads in newspaper, tv...
View Full Document
This note was uploaded on 06/23/2010 for the course NKT FB2601 taught by Professor Gordon during the Spring '10 term at Howard College.
- Spring '10