How Markets Are Segmented

How Markets Are Segmented - user) Age/genera tion Income...

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View Full Document Right Arrow Icon How Markets Are Segmented Table 5.1. Common Ways of Segmenting Buyers By Behavior By Demographics By Geography By Psychographics Benefits sought from the  product How often the product is  used (usage rate) Usage situation (daily  use, holiday use, etc.) Buyer’s status and loyalty  to product (nonuser, potential  user, first-time users, regular 
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Unformatted text preview: user) Age/genera tion Income Gender Family life cycle Ethnicity Family size Occupation Education Nationality Religion Social class Region (continent, country, state, neighborhood) Size of city or town Population density Climate Activities Interests Opinions Values Attitudes Lifestyles...
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