How Markets Are Segmented

How Markets Are Segmented - user • Age/genera tion •...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon How Markets Are Segmented Table 5.1. Common Ways of Segmenting Buyers By Behavior By Demographics By Geography By Psychographics Benefits sought from the  product How often the product is  used (usage rate) Usage situation (daily  use, holiday use, etc.) Buyer’s status and loyalty  to product (nonuser, potential  user, first-time users, regular 
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: user) • Age/genera tion • Income • Gender • Family life cycle • Ethnicity • Family size • Occupation • Education • Nationality • Religion • Social class • Region (continent, country, state, neighborhood) • Size of city or town • Population density • Climate • Activities • Interests • Opinions • Values • Attitudes • Lifestyles...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online