week 4 assignment - For this assignment, I chose to analyze...

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For this assignment, I chose to analyze and comment on a Day Care Business Plan for “The Toddler Warehouse” ( http://www.bplans.com/child_care_business_plan/executive_summary_fc.cfm) . We will utilize the SWOT tool (Strengths, Weaknesses, Opportunities, Threats) for the overall analysis, and then comment on the veracity and applicability of the plan for a professional day care center. Strengths – The Toddler Warehouse (TW) will be “a full-service child care, development facility that cares for toddlers from age three to five.” This is clearly a strength since TW places the idea of “full-service” as predominant in its format and summary. TW will concentrate on “the upper end of the market: double- income professional parents.” Again, a major strength in that it is predominately this demographic type that both have the funds available for child care, and the interest and resources to see that their child is placed within a more nurturing and forward-thinking environment (See: Sciarra, 2002). Weaknesses – While the business plan for TW does not directly reference the economy, one would ask for a bit more information on the actual structure of the demographic make up of the community, the areas from which they believe they will draw clients, the housing prices, median income, etc. For example, they have set their primary clientele at a relatively high-end (2 earners over $100K in income). TW wants 40 of those families within the first few months. How many Child Care centers operate within a 5 mile radius of their proposed location? Is
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week 4 assignment - For this assignment, I chose to analyze...

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