{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

marketing-customer value - Marketing Submittedby...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Submitted by: Caluyong, Jenefer P. BJD Submitted to: Mrs. dela Cruz
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1.) Discuss the concept of customer value and the importance to successful  marketing. How are customer value and relationship marketing linked? The concept of customer value -customer value is the customer’s perception of all the benefits of a product weighted against  all the cost of acquiring and consuming the product. These benefits can be functional, aesthetic, or  psychological. With better information about what customer desire and constant improvements in technology  that make meeting those desire possible, marketers are engaging in value creation that extends beyond just  offering the lowest possible prices. The importance to successful marketing -the key to implementing a successful marketing is a favorable attitude on the part of the top  management. Only top management can provide the climate, discipline, and the leadership required for a  successful marketing program. Successful marketing should: 1. Provide a product that will satisfy its customers; 2. Price a product at a level that is acceptable to buyers and that will yield a profit; 3. Promote the product so that potential customers will be aware of its existence and its  ability to satisfy their needs; 4.  Ensure that the product is distributed so that it is available to customers where and when  needed. Relationship marketing and customer value -Relationship marketing means establishing a connection with a customer such that the  organization is viewed as a partner. Marketers have discovered that successful partnership in business are built  on trust and commitment, require a lot of time and effort to create and maintain, and are not appropriate for  every exchange situation. Customer value and relationship marketing are viewed as an important element in  marketing. Applying these observations to their marketing programs, firms are dedicating much to their  marketing effort to building lasting relationships with selected customers. 2.) What is the single biggest difference between marketing concept and the  production, product, and selling concept? Which concepts are easier to adopt in the  short run? Which concept offers the best chances of success? Why?
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern