100%(3)3 out of 3 people found this document helpful
This preview shows page 1 - 3 out of 4 pages.
Ocado Vs Tesco.comIntroduction: The grocery market in the UK is fairly complicated and fiendishly competitive.Tesco and Ocado are the listed market leader in UK. Ocado started their business in 2000 andTesco started in 1919. Both of the companies are fighting for the leading role and giving the UKpeople the best service they could get. Answer 1:As a customer, people want different things from a online grocery store. Some ofthem are:Ease of registrationSearch functionLess hour deliveryLess delivery chargeWhat can be a person’s priorityConvenient service, Better quality, Competitive price, discounts, Promotions.Concerning about EnvironmentChoice of delivery timeVarious Web functions.Ocado and tesco do perform very good in these sector. We can demonstrate this belowOcado: Ocado have to be the winners in this category. Their registration is very clean andsimple. Ocado offers customer to register via Facebook (Ocado lets consumer register withPaypal, too). Given that 73% of online grocery shoppers use Facebook according to the survey,which is a very clever move by them.Ocado have a predictive search function on their sites. Thisshows a clear difference in the number of suggested products on a word. They cover lots ofareas and they offer deliveries from 6am right up to 11pm, providing busy people with theflexibility they want. Their delivery price is only £1.49 to £ 6.49 and their delivery is free fororders over £75 during time slots with lower demand. They care about customer’s prioritygiving convenient service, quality product in competitive price. They have a very good webfunction. And they do concern about environment. They manage to lower carbon emission. Bythis we can see that Ocado is fulfilling the need of the customers.Tesco: Tesco’s registration system is a little bit complicated than Ocado’s. One need to sign up intheir website and their “CLUBCARD” system is very popular among customers. Tesco has also apredictive search function on their site. Like Ocado, they use various web functions to makeonline shopping easier. Their prices are reasonable. Some special discounts and promotions areavailable for the customers. Home delivery of groceries, seven days a week etc options are seenas valuable service for the customers. They charge a little more than Ocado which is between £3
to £6 for each delivery. They use electric van to ensure their delivery which is environmental