Tesco vs ocado.docx - Ocado Vs Tesco.com Introduction The...

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Ocado Vs Tesco.com Introduction: The grocery market in the UK is fairly complicated and fiendishly competitive. Tesco and Ocado are the listed market leader in UK. Ocado started their business in 2000 and Tesco started in 1919. Both of the companies are fighting for the leading role and giving the UK people the best service they could get. Answer 1: As a customer, people want different things from a online grocery store. Some of them are: Ease of registration Search function Less hour delivery Less delivery charge What can be a person’s priority Convenient service, Better quality, Competitive price, discounts, Promotions. Concerning about Environment Choice of delivery time Various Web functions. Ocado and tesco do perform very good in these sector. We can demonstrate this below Ocado: Ocado have to be the winners in this category. Their registration is very clean and simple. Ocado offers customer to register via Facebook (Ocado lets consumer register with Paypal, too). Given that 73% of online grocery shoppers use Facebook according to the survey, which is a very clever move by them. Ocado have a predictive search function on their sites. This shows a clear difference in the number of suggested products on a word. They cover lots of areas and they offer deliveries from 6am right up to 11pm, providing busy people with the flexibility they want. Their delivery price is only £1.49 to £ 6.49 and their delivery is free for orders over £75 during time slots with lower demand. They care about customer’s priority giving convenient service, quality product in competitive price. They have a very good web function. And they do concern about environment. They manage to lower carbon emission. By this we can see that Ocado is fulfilling the need of the customers. Tesco: Tesco’s registration system is a little bit complicated than Ocado’s. One need to sign up in their website and their “CLUBCARD” system is very popular among customers. Tesco has also a predictive search function on their site. Like Ocado, they use various web functions to make online shopping easier. Their prices are reasonable. Some special discounts and promotions are available for the customers. Home delivery of groceries, seven days a week etc options are seen as valuable service for the customers. They charge a little more than Ocado which is between £3
to £6 for each delivery. They use electric van to ensure their delivery which is environmental

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