mark343(1) - COURSE: SECTION: BUS 343 D300 INSTRUCTOR: Jose...

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COURSE: BUS 343 SECTION: D300 INSTRUCTOR: Jose Mora TA: Masud Chand DATE: June 12, 2007 STUDENT: Lesley Li (301003542) Karen Kwan Yee Poon (301021422) Assignment #2 Marketing Mini-Project
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Product Selection: Women’s or Men’s Shoes Store Selections: Payless, Sportchek, and Sterling in Richmond Centre Below is the summarizing chart describing the environmental/situational elements for the three retails observations: Payless Sportchek Sterling Shoes Layout Aisles of shoes, sorted by different sizes, separated among males, females, and kids. Both left and right shoes are in individual boxes, kids’ shoes are in the other aisle separated from adults’. Organized by types and functions of shoes with limited brands, such as running, court, sandals. Only one side of the shoe is displayed on the wall. Shoes are displayed on the wall, and tables, with similar types and sorted by brand names. There are specific models of shoe matching in the window. Lighting Regular Regular Very bright lighting Try on Areas No specific try-on area There’s specific try-on area just besides the displayed shoes. Many sofas, chairs
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mark343(1) - COURSE: SECTION: BUS 343 D300 INSTRUCTOR: Jose...

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