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Unformatted text preview: (c) 2004 Copyright Business Tools Templates Page 1 www.business-tools-templates.com Competitor Index Calculator Introduction Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy. The Competitor Rating Calculator allows you to rate your offering against that of up to five main competitors. Competitors can be rated on the basis of the most important factors in the purchasing decision. Bar and radar charts are automatically generated based on the ratings input. The ratings are then adjusted on the basis of the importance/weighting you have given to each of the factors in the purchasing decision The weighted ratings are automatically calculated and bar and radar charts are generated. A Total Competitive Score is also calculated and a corresponding Bar Chart is produced. A Total Adjusted Competitive Score is also calculated and a corresponding Bar Chart is produced. © 2004 Business Tools & Templates www.business-tools-templates.com Competitor Index Calculator © 2004 Business Tools & Templates www.business-tools-templates.com User Instructions Open the Competitor Index Calculator worksheet. The following data should be entered: Start with the most important factor and assign the weighting to each....
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This note was uploaded on 06/28/2010 for the course MKTG 00HP01 taught by Professor Himanshu during the Spring '10 term at Indiana Institute of Technology.
- Spring '10