Chap001 - Chapter 01 - Overview of Marketing Chapter 01...

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Chapter 01 - Overview of Marketing Chapter 01 Overview of Marketing True / False Questions 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True False 2. Marketing is an activity that only large firms with specialized departments can use. True False 3. Good marketing is not a random activity. True False 4. Understanding a market's needs and wants is fundamental to marketing success. True False 5. Marketers would prefer to sell their products and services to everyone but it is not practical to do so. True False 6. The four Ps include persistence, promotion, presence, and performance. True False 7. Thoughts, opinions, philosophies and intellectual concepts fit the concepts of neither goods nor services, and they cannot really be marketed. True False 1-1
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Chapter 01 - Overview of Marketing 8. The goals of marketing promotion are youth, style, and sex appeal. True False 9. The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True False 10. Value is what you get for what you give. True False 11. In co-creation, the customer is involved as a collaborator in the creation of a product or service, which provides additional value to the customer. True False 12. Value-based marketing supports developing long-term customer loyalty. True False 13. During the past decade or so, marketers have begun to realize that they need to think about their customer orientation in terms of transactions rather than relationships. True False 14. In value-based marketing firms, the economics department is responsible for coordinating all aspects of supply and demand. True False 15. Marketers in a number of major food manufacturers have acted to restrict advertising to children in response to public concerns about obesity in children and the impact of advertising fast food. True False 1-2
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Chapter 01 - Overview of Marketing Multiple Choice Questions 16. Which of the following activities does NOT involve marketing? A. purchasing gasoline B. attending marketing class C. downloading music D. deciding how many hours to sleep E. all of the above 17. Marketing involves all of the following EXCEPT: A. exchange B. satisfying customer needs and wants C. creating value D. efforts by individuals and organizations E. production scheduling 18. Whenever Jami calls on his building contractor customers he asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? A. satisfying customer needs and wants. B. exchange function of marketing. C. product, place, promotion, and price decisions. D. decisions regarding in which setting marketing takes place.
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Chap001 - Chapter 01 - Overview of Marketing Chapter 01...

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