Chap007 - Chapter 07 Global Marketing Chapter 07 Global...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 07 - Global Marketing Chapter 07 Global Marketing True / False Questions 1. Most Americans tend to take access to global products and services for granted. True False 2. Changes in technology, especially communications technology have been the driving force for growth in global markets. True False 3. The globalization of consumption is also known as offshoring. True False 4. The IMF is the only international organization that deals with the global rules of trade among nations. True False 5. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. True False 6. The Consumer Price Index is the most widely used gauge of the size and market potential of an economy. True False 7. The Big Mac Index is a measure of economic health in a country. True False 7-1 Chapter 07 - Global Marketing 8. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. True False 9. Collin wants information about the infrastructure in the countries his company is planning to export to. He will gather information about the transportation and communications capabilities in each country. True False 10. Tariffs artificially lower prices and therefore lower demand. True False 11. A recent survey indicated that being an American firm in global markets may increasingly become a hindrance. True False 12. When a potential customer in Croatia suggested trading wine for her company's irrigation system, the customer was proposing countertrade. True False 13. The North American Free Trade Agreement created an economic and monetary union among the three countries. True False 14. Global expansion often begins when a firm receives an order for its product from another country. True False 7-2 Chapter 07 - Global Marketing 15. Despite the persistent differences across borders, global marketers have found a growing convergence in tastes and preferences in many product categories. True False Multiple Choice Questions 16. Marriott chose to expand its international presence by appealing to the specific needs of business travelers. Marketing research revealed the needs, and Marriott made sure the properties could satisfy the target with dependable luxury and absolute quality. In promoting the new campaign, Marriott focused on all the following media except: A. Marriott ads on YouTube B. targeted media time on Al Jezeerah and other networks. C. in-flight television ads on selected airlines D. traditional print ad placements in the business press E. Marriott used all the above. 17. Globalization refers to the process by which ______________ flow across national borders....
View Full Document

{[ snackBarMessage ]}

Page1 / 91

Chap007 - Chapter 07 Global Marketing Chapter 07 Global...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online