The Mission, Central Waterfront, East South of Market and
Showplace Square/Potrero Hill neighborhoods are home to much
of the city’s industrially-zoned land.
For the last 10 to 15 years,
these neighborhoods have been changing and have seen growing
land use con
icts, where residential and o
ce development has
begun to compete with industrial uses.
How should we plan for
the future of these areas? Should we allow housing and o
to gradually predominate or should we seek to create a balance
of some sort?
Does the City need to keep a place for “produc-
tion, distribution and repair” businesses, as well as the arts?
How much space should we provide for “high-tech” industries?
How much new housing should be made “a
ordable?” How can
necessary improvements to neighborhood parks and transit be
ing these di
questions – with
an emphasis on
balance – is at the
heart of the Eastern
Based on several years of
community input and
technical analysis, the Eastern Neighborhoods Program calls for
transitioning about half of the existing industrial areas in these
four neighborhoods to mixed use zones that encourage new
The other remaining half would be reserved for “Pro-
duction, Distribution and Repair” districts, where a wide variety
of functions such as Muni vehicle yards, caterers, and perfor-
mance spaces can continue to thrive.
The Eastern Neighborhoods community planning process began
in 2001 with the goal of developing new zoning controls for the
industrial portions of these neighborhoods. A series of work-
shops were conducted in each area where stakeholders articu-
lated goals for their neighborhood, considered how new land
use regulations (zoning) might promote these goals, and created
several rezoning options representing variations on the amount
of industrial land to retain for employment and business activity.
In February 2004, the Planning Commission established interim
policies for East SoMa, the Mission, and Showplace Square/Potre-
ro Hill to be in e
ect until permanent zoning is established.
Starting in 2005, the community planning process expanded
to address other issues critical to these communities including
ordable housing, transportation, parks and open space, urban
design and community facilities. The Planning Department be-
gan working with the neighborhood stakeholders to create Area
Plans for each neighborhood to articulate a vision for the future.
Since then, the Planning Department has conducted an extensive
outreach program, including several large workshops in each of
the neighborhoods, hundreds of smaller meetings and discus-
sions with community groups and individuals, over 15 planning
commission hearings, o
ce hours in the neighborhoods, surveys
and focus groups with owners of PDR businesses, and a citywide
summit on industrial land.