Chap017 - Chapter 17 - Managing Technology and Innovation...

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Unformatted text preview: Chapter 17 - Managing Technology and Innovation Chapter 17 Managing Technology and Innovation True / False Questions 1. (p. 610) Technology is of moderate importance for a firm's competitive advantage. FALSE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 1 2. (p. 610) Innovation is described as a change in technology, a departure from previous ways of doing things. TRUE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Knowledge Difficulty: Easy Learning Objective: 1 3. (p. 610) Technology is embedded in every product, service and procedure used or produced. TRUE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 1 4. (p. 611) If a new technology is theoretically possible, but has no economic practicality, the technology will probably not emerge. TRUE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Easy Learning Objective: 1 17-1 Chapter 17 - Managing Technology and Innovation 17-2 Chapter 17 - Managing Technology and Innovation 5. (p. 613) Early adopters of a new technology are considered headstrong or extreme. FALSE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 2 6. (p. 613) Being the first to develop or adopt a new technology always leads to immediate advantages and high profits. FALSE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 2 7. (p. 613, Figure 17.2) Late majority group represent about 13.5% of the adopters of new technology. FALSE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Knowledge Difficulty: Medium Learning Objective: 2 8. (p. 614) An innovation will spread quickly if it has less, rather than greater, complexity. TRUE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 2 17-3 Chapter 17 - Managing Technology and Innovation 9. (p. 616) Technology leadership does not provide a significant learning advantage. FALSE AACSB: Value creation through the integrated production and distribution of goods, services and information Blooms taxonomy: Comprehension Difficulty: Medium Learning Objective: 3 10. (p. 615, 617) Technology leadership is used to support a differentiation strategy while technology follower ship is limited to supporting a low-cost strategy. technology follower ship is limited to supporting a low-cost strategy....
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