Unformatted text preview: TTRA – what is it? Chapter 19 Unique aspects of the tourism product (see PPT slides) Trends in Marketing (Ambush Marketing, Relationship Marketing, etc.) Marketing P’s Marketing Mix Market Segmentation Chapter 20 Forces Impacting The Future of Tourism Future trends in tourism arrivals by international region The Changing Nature of Tourism Products Demographic Shifts of the Tourist of the Future...
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This note was uploaded on 07/08/2010 for the course HTM 2454 taught by Professor Bjmihalik during the Spring '06 term at Virginia Tech.
- Spring '06