Appendix C - Axia College Material Appendix C Consumer...

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Axia College Material Appendix C Consumer Decision Making Process Think of a recent purchase made by you or a member of your family. Using table 5.3 on page 144 of the textbook as a guide, complete the table below by describing the process that led to the decision to make the purchase. Decision Process Problem recognition Describe the problem that initiated the consumer decision- making process One of my most memorable purchases was  a new car. The problem that initiated my  decision was that my current vehicle was  not in tip top shape and my boyfriend and I  had to share the vehicle when it came to  getting to and from work.  Information search Describe where and how information about the product, and alternate products, was obtained. I began searching online looking for a  number of local dealership trying to find  one that offered the best deals, had  satisfactory reviews and was willing to take  $1000 as a down payment. I also started 
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This note was uploaded on 07/09/2010 for the course MKT MKT230 taught by Professor Unknown during the Spring '09 term at University of Phoenix.

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Appendix C - Axia College Material Appendix C Consumer...

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