Dr. Ray.com Case Study - Case Study: Dr.Ray.com Dr. Ray...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Case Study: Dr.Ray.com Dr. Ray seems to be a well-respected doctor in his field of medicine, which is health and nutrition. He has published books, developed vitamins, and contributes thoughtful content on his website. His commercial success has been aided by his business partner, Trisha Benson, whom advocated a lot of his marketable viability via the website and custom vitamins under Dr. Ray’s name. Dr. Ray is not involved in the website technology, inventory, production or shipment of his company instead he focuses on the health content, marketing and customer service. Recently Dr. Ray received a disturbing letter from a loyal customer regarding a replenishment practice on his website. Essentially, the customer feels as though she was deceived because the website is designed to automatically enroll customers on auto-replenish for vitamins which is something she clearly informed a customer service representative that she did not want or choose. The customer, Joan Holliday, indicated she was treated poorly by a customer service representative and shipped two sets of vitamin packages that she did not order. She described herself as a loyal customer but pointed out that she would no longer patronize the website and, furthermore, inform others of her horrible experience with the company if they did not provide some sort of retributions such as a free 90-day supply of
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/09/2010 for the course MKT MKT521 taught by Professor Dr.soniataneja during the Summer '10 term at Texas A&M University–Commerce.

Page1 / 3

Dr. Ray.com Case Study - Case Study: Dr.Ray.com Dr. Ray...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online