2010%20Summer%20II%20MKTG%20303%20Syllabus1 - MKTG 303...

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MKTG 303 PRINCIPLES OF MARKETING SUMMER II 2010 Instructor: Miguel Angel Zúñiga Class: MKTG 303-M71 Office: Guthrie Hall 300H Time: Online Phone: (575) 646-6837 (office) Location: Online E-mail: [email protected] Office Hours: Please Email or by Appointment. Required Textbook: Grewal, Dhruv and Levy, Michael. Marketing, 2e, New York, NY: McGraw-Hill/Irwin, 2010. Course Description: This is an introductory course to the marketing discipline. The purpose of this course is to provide you with a fundamental understanding of key marketing concepts and principles. Such an understanding will facilitate a greater appreciation of the value of marketing processes and activities for organizations (both profit and non-profit). As you will learn, effective marketing is beneficial to advancing goals for all types of people, places, ideas, organizations and interests. Marketing today is about giving consumers choices in how, when and where a product/service experience is delivered. The consumer actually works with the marketer in value co-creation. Value co-creation is a concept which has evolved over many decades of marketing thought and practice, and is the very essence of what defines successful marketing today. It is also important to understand that in this course, as in all service experiences, consumers and service providers are co-producers of the service experience. Quality service outcomes require A) open yet shared access (for both the provider and the client) to necessary skills and resources and B) shared responsibility for services successes and
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This note was uploaded on 07/09/2010 for the course MKTG 201020 taught by Professor Zuang during the Summer '10 term at New Mexico.

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2010%20Summer%20II%20MKTG%20303%20Syllabus1 - MKTG 303...

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