CH8 - Question 1 1 out of 1 points Analytical CRM uses a...

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Question 1 1 out of 1 points Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources. Selected Answer: True Correct Answer: True Question 2 0 out of 1 points Dell Inc. is an example of a push-based model. Selected Answer: True Correct Answer: False Question 3 0 out of 1 points Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.
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Selected Answer: False Correct Answer: True Question 4 0 out of 1 points Enterprise systems use a client/server architecture and have not yet been redesigned to take advantage of the Web. Selected Answer: [None Given] Correct Answer: False Question 5 0 out of 1 points The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers. Selected Answer: True Correct Answer: False Question 6 1 out of 1 points
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Operational CRM includes tools for: Selected Answer: pinpointing unprofitable customers. Correct Answer: pinpointing unprofitable customers. Question 7 0 out of 1 points Which of the following deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training? Selected Answer: Customer relationship management software Correct Answer: Employee relationship management software Question 8 0 out of 1 points Which of the following helped cause the significant problems Invacare experienced with its new ERP system?
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Selected Answer: Lack of support from Oracle Correct Answer: Insufficient real-world testing Question 9 0 out of 1 points You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take? Selected Answer: Select the business processes you wish to automate. Correct Answer: Select the functions of the system you wish to use. Question 10 0 out of 1 points Analytical CRM:
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Selected Answer: provides customer-facing applications. Correct Answer: are based on data warehouses consolidated from operational CRM applications. Question 11 1 out of 1 points Uncertainties arise in a supply chain because of: Selected Answer: unforeseeable events. Correct Answer: unforeseeable events. Question 12 1 out of 1 points Supply chain complexity and scale:
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Answer: Result when firms produce complex products and services. Correct Answer: Result when firms produce complex products and services. Question 13 0 out of 1 points When tailoring a particular aspect of a system to the way a company does business, enterprise software can provide the company with: Selected Answer: data dictionaries. Correct Answer:
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CH8 - Question 1 1 out of 1 points Analytical CRM uses a...

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