ch 7 - Communication across cultures Why study...

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Communication across cultures Why study intercultural communication? 1. Increased opportunities for intercultural contact 2. Enhance interpersonal relationships 3. Enhance business effectiveness 4. Improved intergroup relations 5. Enhance self awareness What is intercultural communication? 1. communication between people who are culturally different Culture: 1. Patterns of perception, values, behaviors shared by a group of people. 2. E.g. national, ethic, racial, gender, age, etc. 3. Heterogeneous 4. Within a power structure. 5. Intercultural communication exists on a continuum Intercultural communication on the borders 1. living life “between cultures” 2. Negotiating contradictory cultural patterns 3. 3 types of borders dwellers a. border dwellers through travel i. voluntary vs. involuntary ii. short term vs. long term iii. culture shock – U curve theory iv. host culture welcoming or hostile? b.
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This note was uploaded on 07/12/2010 for the course COM COM 100 taught by Professor Markdonell during the Spring '09 term at ASU.

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ch 7 - Communication across cultures Why study...

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