Case2 - Case Study: Harley-Davidson: At Last 11/25/2008 1....

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Case Study: Harley-Davidson: At Last 11/25/2008 1. Beals’ rejuvenation strategy for Harley-Davidson was the best policy because the company was doing absolutely terrible and it needed a major rejuvenation. Otherwise, the company would have suffered further losses and probably gone out of business. The rejuvenation strategy was the best compared to other strategies such as, a pricing strategy. If Beals were to utilize a pricing strategy and competed with Honda on price then Harley would not be around today. This is because Honda offered low prices because their production costs were lower than Harley’s and they were able to produce motorcycles more efficiently. Also, the pricing strategy would not have helped build better brand recognition. Consumers thought of Harley Davidson as a company that offered low quality products and Beals changed that with his rejuvenation strategy. 2. The rubbies infatuation with heavyweight Harleys may have reached a plateau as Figure 8.1 suggests. Initially, the popularity of these heavyweights skyrocketed
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This note was uploaded on 07/13/2010 for the course MKT MKT 450 taught by Professor Dr.lee during the Fall '08 term at Tampa.

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Case2 - Case Study: Harley-Davidson: At Last 11/25/2008 1....

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