MKT 450 Q5 2003

MKT 450 Q5 2003 - MKT450Q5 Prices:...

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MKT 450 Q5 Prices: TST- TST prices are remaining constant Region 1-$  3800         Region2-$  3600          Region 3-$3700 CVE- increase price of CVE to cover production cost and increase no. of units shipped in order  to increase our market share Region 1-$  450         Region2-$ 450           Region 3-$ 450 SSL- increase price of SSL to cover production cost and to compete effectively with company 2;  $ emphasize quality (in keeping with our strategy) Region 1-$  40         Region2-$  40        Region 3-$ 40 Shipments: *shipments were calculated by taking the projected forecast and which is then multiplied  by a x% (predicted market share). That number was rounded up to be safe TST- we still have units from over production in quarter 1;  Region 1 - 0       Region2-- 0         Region 3-0 CVE-decrease shipment of CVE. Our assumed market share was 35% (30% for company 3, 
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This note was uploaded on 07/13/2010 for the course MKT MKT 450 taught by Professor Dr.lee during the Fall '08 term at Tampa.

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MKT 450 Q5 2003 - MKT450Q5 Prices:...

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