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A1_Quarter5 - Quarter 5 MKT 450 Pricing The group still...

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Quarter 5 MKT 450 October 22, 2008
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Pricing The group still predicts that competitors will decrease TST prices in an effort to increase sales. As part of our ongoing strategy which focuses on higher quality, the group opted to keep prices constant. Thus, for the TST the price for region one is $3,800.00, Region two is $3,600.00, and region three is $3,700.00. For the CVE and SSL products, we are choosing to increase the price in order to cover production costs and increase the number of units shipped. This is all in an effort to increase market share. Therefore, CVE region one price is $450.00, region two is $450.00, and region three is $450.00. For SSL the prices are as follows: region one- $40.00, region two- $40.00, and region three- $40.00. These prices will cover production costs and will allow us to compete effectively with company 2 and maintain our stance of emphasis on quality. Shipments Shipments were calculated by taking the projected forecast and then multiplying by predicted market share. That number was then rounded up to be safe. As mentioned
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