IMC 14 - and Britney does not endorse or recommend the...

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IMC #14 12/5/2008 Advertisement found in US Weekly 12/5/2008 The following advertisement is for Zantrex-3 diet pills and it is a testament to the negative consequences of advertising. The ad is unbelievable; it idealizes the “good life” by promoting this diet pill as the painless way to solve a difficult problem, such as weight loss. First of all, it claims to be the “#1 diet pill in Beverly Hills”, this claim is erroneous and plays on consumers’ obsessions of celebrities and living an indulgent luxurious life like Beverly Hills’ residents. Furthermore, the depiction of Britney and her “use” of the diet pills is, also, erroneous. The disclaimer at the bottom of the page in tiny grey print “informs” the consumer that the depiction of Britney is reprinted from a London tabloid
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Unformatted text preview: and Britney does not endorse or recommend the product, and it is not known if she even uses the product. Also, the yellow print indicates the pill provides rapid weight loss and incredible energy. This is encouraging consumers to just take a pill and lose weight the easy and fast way rather than altering one’s lifestyle and making healthy choices. It also creates unrealistic feelings of confidence and power by showing snapshots of regular people posing like celebrities, in fancy clothes, on a red carpet, and skinny. This is unrealistic to most people, as a celebrities standard of living is unobtainable my most consumers. It is neither realistic nor healthy to look like skin and bones. Just because celebrities do it does not mean people should follow suit....
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This note was uploaded on 07/13/2010 for the course MKT MKT 411 taught by Professor Dr.ponzillo during the Fall '08 term at Tampa.

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