IMC9 - IMC # 9 Ad: Bluefly.com on Project Runway (Bravo...

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IMC # 9 Ad: Bluefly.com on Project Runway (Bravo Television Show) October 28, 2008 The advertisement for this IMC assignment is for Bluefly.com, which is an online retail shop, providing high-end clothes and accessories often at discount prices and Bluefly.com is heavily integrated into the show Project Runway. Project Runway is a television show that allows potential fashion designers to compete for the chance to win prizes such as money to start their own fashion line to be carried by Bluefly.com and a car provided by Saturn (which is another type of support media). Bluefly.com is an example of nontraditional support media and it is a type of branded entertainment in the form of content sponsorship . This is illustrated based on the fact that at the beginning of each Project Runway episode the prizes are announced in detail declaring the winning designer will be given $100,000 to start their own line for Bluefly.com and each episode Tim Gunn, one of the hosts, tells contestants to choose
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This note was uploaded on 07/13/2010 for the course MKT MKT 411 taught by Professor Dr.ponzillo during the Fall '08 term at Tampa.

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IMC9 - IMC # 9 Ad: Bluefly.com on Project Runway (Bravo...

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